Business Week talks about the way companies are shooting themselves in the foot by using social media in a completely disorganized and untargeted way.

I say this often but it bears repeating. Before you begin using any social media for your organization, stop and ask:

1. What is the goal?
2. Are my prospects here?
3. Can we represent our organization accurately?
4. Do I know the rules of this particular social media?
5. Do I have the manpower to obtain the frequency needed?
6. How will I track the success of this campaign?

If you aren’t sure of the answers to these questions then get help. Set up a consultation with Clique It Marketing or work with other social media experts you trust and who will partner with you. Social media is arguably the most effective and least expensive media in the history of the planet but that also means that a poor message can travel very quickly!

Don’t take it from me – Take it from Business Week
http://www.stumbleupon.com/s/#2StbiA/www.businessweek.com/managing/content/sep2009/ca20090911_598255.htm/